Canon 550D

Canon 550D

Capture your story in stunning detail with the EOS 550D. With the creative freedom to capture the decisive shot, see all the detail of your holiday sunset or follow action in the local football match.

Features

  • 18 MP APS-C CMOS sensor
  • DIGIC 4
  • ISO 100-6400, H:12800
  • Up to 3.7fps shooting
  • Full HD movies
  • 7.7cm (3.0") 3:2 Clear View LCD with 1,040k dots
  • iFCL metering
  • Quick Control screen
  • Ext. Mic socket
  • Movie crop
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    Stills or movies, capture your story

     

    18 MP CMOS sensor

    Ideal for those who want to create large, poster-size prints – or crop images without losing any of the detail necessary for printing – EOS 550D's 18MP CMOS sensor is outstanding in low light, and produces images with incredibly low noise.

    DIGIC 4

    Canon's DIGIC 4 processor works with the CMOS sensor to deliver 14-bit image processing, for smooth gradations and natural looking colours. DIGIC 4 also powers advanced Noise Reduction when shooting at higher ISO speeds, plus split-second start-up times and near-instant image review after shooting.

    High ISO for low light

    When light levels fall, the EOS 550D offers an ISO range of up to 6400 – expandable to 12800 for those environments where using flash is undesirable.

    Full HD movie recording

    The EOS 550D combines exceptional still shooting with the ability to shoot Full HD (1080p) video. To satisfy your creativity the EOS 550D features full manual control and selectable frame rates. You can also shoot high speed 50/60fps movies at 720P for when the action is really fast. An HDMI connection allows High Definition playback of footage and images on any HDTV. Also with compatible TVs playback can be controlled using the TV's remote control.

    7.7cm (3.0") 3:2 Clear View LCD

    Detailed checks on images and video are possible with a 7.7cm (3.0") 3:2 Clear View LCD screen, which features an ultra-high 1,040,000 dots for increased clarity. Switch to Live View mode and use the real-time visual feed to shoot from awkward angles.

    iFCL metering system

    A new 63-zone dual layer metering sensor analyses Focus, Colour and Luminance information, providing accurate and consistent metering.

    Quick Control screen

    Accessible using a dedicated button it provides easy access to commonly used functions, ensuring that you are ready to take the shot as it happens.

    External Microphone Socket

    Add an additional microphone for better quality sound using the 3.5mm stereo jack socket.

    Movie Crop

    Shoot VGA movies with an effective zoom of 7x. Movie crop uses only the centre part of the sensor and allows long distance shooting without having to change lenses.

    Create a shooting system as unique as you are

    The EOS 550D is compatible with Canon's full range of EF and EF-S lenses and EX-series Speedlites.

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    iPhone 4

    iPhone 4

    The future is in the details

    When creating iPhone 4, Apple designers and engineers didn't start with a clean sheet of paper. They started with three years of experience designing and building the phones that redefined what a phone can do. iPhone 4 is the result of everything they've learned so far. And it's all contained in a beautiful enclosure a mere 9.3 millimeters thin, making iPhone 4 the world's thinnest smartphone.

    Engineered Glass

    All the breakthrough technology in iPhone 4 is situated between two glossy panels of aluminosilicate glass — the same type of glass used in the windshields of helicopters and high-speed trains. Chemically strengthened to be 20 times stiffer and 30 times harder than plastic, the glass is ultradurable and more scratch resistant than ever. It's also recyclable.

    Retina Display

    The 960-by-640 backlit LCD display boasts a pixel density of 326 pixels per inch, making it the highest-resolution phone screen ever. To achieve this, Apple engineers developed pixels so small — a mere 78 micrometers across — that the human eye can't distinguish individual pixels. That makes text remarkably sharp and graphics incredibly vivid. IPS technology also provides excellent color and contrast from almost any viewing angle.

    Stainless Steel Band

    Created from our own alloy, then forged to be five times stronger than standard steel, the CNC-machined band is the mounting point for all the components of iPhone 4. The band provides impressive structural rigidity and allows for its incredibly thin, refined design. It also functions as both iPhone 4 antennas.

    Apple A4 Chip

    Apple engineers developed the A4 chip to be remarkably powerful yet energy efficient. With it, iPhone 4 can easily perform complex jobs such as multitasking, editing video, and placing FaceTime calls. All while maximizing battery life.

    Gyro + Accelerometer

    iPhone 4 includes a built-in three-axis gyroscope. When paired with the accelerometer, it makes iPhone 4 capable of advanced motion sensing such as user acceleration, full 3D attitude, and rotation rate. Translation: More motion gestures and greater precision for an even better gaming experience.

    Camera + LED

    The iPhone 4 camera shoots gorgeous 5-megapixel photos and stunning HD video. And with its advanced backside illumination sensor, it captures beautiful images even in low-light settings. The built-in LED flash does double duty. When you're taking pictures, it works as a flash. When you're shooting video it can stay on to light up the scene. And on the front of iPhone 4, the built-in camera is perfect for making FaceTime calls and shooting self-portraits.

    Mic + Speaker

    While most phones have only one microphone, iPhone 4 has two. The main mic, located on the bottom next to the dock connector, is for phone calls, voice commands, and memos. The second mic, built into the top near the headphone jack, is for FaceTime calls and for making your phone calls better. It works with the main mic to suppress unwanted and distracting background sounds, such as music and loud conversations. This dual-mic noise suppression helps make every conversation a quiet one.

    Multi-Touch

    With its large Multi-Touch display and innovative software, iPhone lets you control everything using just your fingers. How does it work? A panel laminated on the glass senses your touch using electrical fields. It can register multiple touches at once to support advanced gestures such as pinch to zoom, two-finger tap, and more. The panel then transmits the information to the Retina display below it.

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